At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
I wonder what school did to us. The emphasis on grammar and spelling without considering self-expression seems to have produced a lot of people who are so worried about misusing a comma that they don’t write anything at all. This is one of my soapbox pieces. I hate the thought that some of you have so much to offer, but it’s all inside you under lock and key and wearing a “Fail” label. Why should we miss out on what you have to say? More importantly, why should you be gagged just because you might misspell a word?
I don’t know about you, but one of the first items on my list of reasons why I should start my own business was “freedom.”…After two and a half years in business I had it pointed out to me today working with a valued friend in the United States that I had just put myself back in jail. Albeit slowly, but none-the-less …jail.
Studies show that your reasons for wanting to work from home can shape the path your business takes and determine whether or not it will be a successful economic venture. People who are “pushed” into working from home are more likely to give up than people who are “pulled” towards working from home. The same studies also show that the majority of people who work from home are women and that the primary motivation for establishing a home based enterprise is not financial, but rather driven by an internal desire for a change in lifestyle, or to follow a passion or dream.