If you’ve ever advertised in mainstream media or thought about doing so, this post is for you!
The other day, a colleague and I had a meeting with a potential client who is looking to get started with social media. We asked him how much he spent on advertising and I nearly fell off my chair when he told us! He said he was spending up to $15,000 per year on advertising with no discernible return on investment. $15,000!!!!!!
Now, advertising in mainstream media has its place but if you are spending a fortune on advertising in newspapers and magazines and not seeing a significant return on investment, then it is time to step outside the traditional marketing box and do things differently.
The biggest myth in marketing is that you need to spend thousands on outside help to market your business if you want a return on investment.
The truth is, if you are willing to put in the effort and time, you can successfully market your business without relying on expensive marketers and costly advertising.
Don’t get me wrong, plonking a page on Facebook and shouting out to the world will get you nowhere fast. You need to have a system in place to make sure that what you are doing is highly targeted to your idea clients, is drawing attention to your business, and is measurable. Miss one element in this system and your efforts will likely fall flat.
People are spending more and more time on social media, especially Facebook, so if you don’t have a system in place to market your business, rather than spend thousands on mainstream advertising that doesn’t get results, it might pay to instead invest in learning how to market your business using social media.
As a starting point, here are some awesome resources for you:
1. Social Media Examiner: Every day, except Sunday, Social Media Examiner delivers useable small business social media tips, resources and news. They also host virtual events that give you valuable information about using social media in business. They also have clubs where you go and talk about small business, blogging and Facebook. I’ve been in the clubs since January and am loving the insights and interaction.
2. Mari Smith: Mari Smith is known as the pied piper of Facebook. Her free webinars are content rich and oh, so helpful! I loved her work so much I decided to join one of her programs. Worth every penny!
3. Amy Porterfield: Amy’s blog contains fantastic and practical social media tips for small businesses.
Do you have any social media resources you’d like to share?