Home based businesses are dependent on fast and reliable internet connections, and this requirement is only going to grow in the future.
We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
I had a Steve Jobs quote pop up in front of me on the computer today and it got me thinking what is it about women in business (guys speak up if I’m generalising) that we start something because we love the idea, we love what we do, yet when things start to flat line or be less than brilliant we go and diversify or come up with another concept?
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.