You may work at home, but you're not alone!
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
Did you know that building success in a business isn’t just about the time and money you put into it? The level of your success can come down to the way you position yourself as a person and the mindset you have.
I wonder what school did to us. The emphasis on grammar and spelling without considering self-expression seems to have produced a lot of people who are so worried about misusing a comma that they don’t write anything at all. This is one of my soapbox pieces. I hate the thought that some of you have so much to offer, but it’s all inside you under lock and key and wearing a “Fail” label. Why should we miss out on what you have to say? More importantly, why should you be gagged just because you might misspell a word?
Has your Facebook page inbox been spammed since the new timeline came into being? My guess is “yes.” Or maybe you’ve sent someone a message and are unsure if it was appropriate or not. Here’s a key pointer to help you figure out how to use Facebook Page messaging to network your business.
Hello! Hi! *Waves to get your attention* Yes I am talking to you, my fellow little biz builder, working from the kitchen table as the kids create chaos around you… listen up. I want to tell you something very important… You are doing a good job.
I don’t know about you, but one of the first items on my list of reasons why I should start my own business was “freedom.”…After two and a half years in business I had it pointed out to me today working with a valued friend in the United States that I had just put myself back in jail. Albeit slowly, but none-the-less …jail.
It’s easy to write a bad newsletter. Let me show you how. 1. Too long between issues YOU: Newsletters are a nuisance to write. You never know what to say so you push it to one side while you try to think up something brilliant. Evasive action gets you through this month, so you do it again next time. Then just when you’ve perfected your system, one day guilt appears. So you churn out a newsletter and off it goes…
If you’ve ever advertised in mainstream media or thought about doing so, this post is for you! The other day, a colleague and I had a meeting with a potential client who is looking to get started with social media. We asked him how much he spent on advertising and I nearly fell off my chair when he told us! He said he was spending up to $15,000 per year on advertising with no discernible return on investment. $15,000!!!!!!
In 2012, small business owners need to be aware of search engine optimisation more than ever. This month, Google has announced their new innovation called ‘semantic search’, which means that the search engine now is trying to understand the meaning behind your words and content. Now, more than ever, your content matters, and the demand for unique well written content has never been stronger. So, how can you take advantage of this to give your business and SEO boost?
Studies show that your reasons for wanting to work from home can shape the path your business takes and determine whether or not it will be a successful economic venture. People who are “pushed” into working from home are more likely to give up than people who are “pulled” towards working from home. The same studies also show that the majority of people who work from home are women and that the primary motivation for establishing a home based enterprise is not financial, but rather driven by an internal desire for a change in lifestyle, or to follow a passion or dream.
Vote for who you want to see interviewed for the Kitchen Bench Business Tales section of our blog this week!
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