Business to Business

Are you prepared to hit that “next” button?

March 15, 2012 By Foyster 7 Comments

So, as a solopreneur, a woman, in a relatively small community of 175,000 with 25 years experience outside the city, I come up with a new concept for the city in the way of a Home Show kind of concept. I have complete faith in my ability to put together an amazing package that is based on faith in the first year because I know in my heart of hearts that it will work, and if I get the following in the first year it will just take off on its own in the next four years because it just takes the first one.

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, Mindset Matters, News Tagged With: business mindset, core values

Does the thought of shining scare you?

March 12, 2012 By Cas 10 Comments

The other day our 30 metre long, 1.6 metre high wooden retaining wall snapped and fell over after a heavy downpour. My initial reaction was: “Oh no! How are we going to pay for that?” However, in the days since I’ve had an “aha” moment and I wanted to share it with you, because, for me, it’s changed EVERYTHING!

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, Mindset Matters, News Tagged With: business mindset, Mindset, profitability, shine

10 top work at home content sources

March 8, 2012 By Cas Leave a Comment

In the past year or so, I have found some fantastic news sites, blogs and blog aggregator websites and I sift through these daily to find great content to share. Here are my 10 top sites for info about home based business (aside from Support a WAHP ofcourse!):

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, Helpful Resources, News Tagged With: home based business blogs, resources, work at home articles

Who are your prospects likely to buy from: You or your business?

March 5, 2012 By Cas 1 Comment

There is a reason why interviews on blogs and in the media are so compelling. They increase the “know-like-trust” factor we are so fond of talking about in marketing. Like testimonies, stories that highlight the person behind the business, reach prospects on a whole new level. People love to hear the behind-the-scenes goss about celebrities (ehem, yes, I do read those magazines in the chiropractor’s waiting room) but your prospects want to hear the behind-the-scenes goss about you.

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, News Tagged With: content marketing, personal branding

Timeline for Facebook Business Pages: An Overview

March 1, 2012 By Cas 3 Comments

Facebook timeline for business pages an overview

Facebook is introducing the Timeline to Business Pages as of March 30th. You can go ahead and preview your page now to get used to the new features. Here are some highlights:?? For a detailed overview view my Youtube video featuring the highlights here!

Filed Under: All Posts, Blog Posts, Business to Business, Facebook Tips, Featured Posts, Helpful Resources, How To, News, Social Media Marketing Tagged With: facebook marketing, facebook timeline for business pages, social media marketing

5 Tips to Help You Avoid Spampin (ie. Pinterest Spamming)

February 27, 2012 By Cas 2 Comments

Pinterest is definitely a great place to share and grow your business, particularly if you are a creative entrepreneur or if you sell other products and services that have visual appeal. However, if you jump in and share without an understanding about how Pinterest works, you will likely turn people off and, even worse, may play a role in killing the platform’s appeal.

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, How To, News, Social Media Marketing Tagged With: marketing, Pinterest, social media marketing

Facebook commerce: What is it and should I use it for my business?

February 20, 2012 By Cas 6 Comments

Late last year Facebook CEO, Mark Zuckerberg said that “Facebook commerce will be the next thing to really blow up”.

Already, there are a few developers jumping in early to make the most of Facebook’s e-commerce potential, or F-commerce as it’s been coined. While some large retailers jumped in early only to abandon the sales platform soon after, smaller facebook-based businesses may still benefit from F-commerce as it eliminates a step in the selling process and is a tidier option than selling through a photo album.

Filed Under: All Posts, Blog Posts, Business to Business, Facebook Tips, Featured Posts, News, Social Media Marketing Tagged With: f-commerce, facebook commerce, social commerce, social media marketing

10 ways to market your work at home business for free (or low cost)

February 13, 2012 By Cas 4 Comments

Most people don’t believe it when I tell them that I started up my local business, Mumatopia, with no budget. We had just come out of a lean year. We’d lost thousands in the 2008 global financial collapse and we were deep in debt. So, what did I do? I started a new business! Inspired by entrepreneur Justin Herald, after hearing an interview with him on a local radio station, I decided to start by dipping into the grocery budget to pay for my business name registration. Once I had a client under my belt, I then used some of that money to order business cards and as my business grew I was able to invest more in my business. Here are ten tips for marketing your work at home business for free:

Filed Under: advertising, All Posts, Blog Posts, Business to Business, Facebook Tips, Featured Posts, Helpful Resources, How To, News, Social Media Marketing Tagged With: free marketing, free work at home

6 tips for choosing a logo designer

February 9, 2012 By Cas 3 Comments

Facebook craft business pages have been in an uproar these past few days over a designer using other designers’ work (and claiming them as their own) to create logos for small craft businesses…(thanks for the heads up Amanda Foy from Foysters… always got your finger on the pulse!) Here are 6 tips to help you decide the type of designer you need for your business logo and branding.

Filed Under: All Posts, Blog Posts, Business to Business, Featured Posts, How To, News Tagged With: branding, graphic design, logo design

10 Reasons Why you Need a Website AND a Facebook Page

February 6, 2012 By Cas 3 Comments

Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.