There is a reason why interviews on blogs and in the media are so compelling. They increase the “know-like-trust” factor we are so fond of talking about in marketing.
Like testimonies, stories that highlight the person behind the business, reach prospects on a whole new level. People love to hear the behind-the-scenes goss about celebrities (ehem, yes, I do read those magazines in the chiropractor’s waiting room) but your prospects want to hear the behind-the-scenes goss about you.
That’s not to say you should share EVERYTHING. There is such a thing as too much information but you should do at least these four things:
- Make sure your “About” section is complete on your new business page timeline (if you have a Facebook page).
- Make sure your website has an “About Me/Us” page and use your name.
- Include your phone number on your website. Spammers don’t phone mobile phones as it costs them money.
- Include a “Media” page on your website linking to articles about you and your business.
So, put yourself in the spotlight and start increasing your “know-like-trust” factor today!
If you want more strategies on how to put the “you” into your business, I invite you to connect with me for a one hour business brainstorming session via Skype.
Ps: On Support a WAHP, our In the Spotlight Interviews are one of the most viewed sections on our website because they offer inspiration and showcase personal journeys, tips and special offers from people who work from home. If you would like the chance to featured in an In the Spotlight Interview enter our monthly In the Spotlight Contest on Facebook here: http://a.pgtb.me/7Fb.