Stop spinning your wheels and get back on track for business growth in 2013!

Are you doing it tough as a micro business owner? If sales are slow and your engagement on social media is not leading more people to follow you or buy from you, then I want to show you how you can turn that around in just three weeks!

While it may seem like the internet is full of success stories and million dollar tales, most of us, if we’re honest, are struggling in a slow economy and ever increasing competition from other small businesses.

Are you wondering if it’s all worth it?

If, deep inside, you long to make a go of your business so you can do what you love and create the lifestyle you want for your family, I don’t want you to give up AND I don’t want you to waste another cent on dubious tactics and programs that simply don’t offer you a return on investment. That’s why I’ve developed this brand new program to get you back on track to achieving the success you deserve in your micro business.

bannerAbout me

cas mcculloughMy name is Cas McCullough and I am known for empowering micro businesses to ditch the sales pitch and reach their ideal clients through powerful content marketing. As someone who’s been writing, designing and editing for 20 years, I am passionate about empowering other small business owners, entrepreneurs and change agents to make a bigger impact on the world. I love to work with people who have a bigger picture in mind when they offer a service or program, people who care more about making a difference than making a quick buck.

In the past year, I have turned around my own business using the strategies I share in this program. I’ve been dubbed a “leading mumpreneur” by digital media magazine Startup Smart, have established a blog which has been counted as one of the top 25 small business blogs in Australia by the Telstra Smarter Business Website, and counted as one of the top 24 social media blogs in the world in Social Media Examiner’s 2013 Top Blog Competition.

Why I’m Offering This

There are a lot of sharks out there just waiting for you to dive into the online business ocean. I don’t know about you, but I get bombarded with emails on a daily basis pitching magical SEO, marketing, website solutions and more. When I hear stories of fledgling businesses being taken for a proper ride, investing thousands in services, the latest internet schemes and marketing initiatives that just don’t deliver what they promise…that boils my blood.

sarah pembroke testimonial

What’s Covered in the Bootcamp

My goal for you is to empower you, over three intensive weeks, to turn around your micro business so you can kick butt with your business in 2013! This is an intensive, small group program that will help you quickly get results when you apply the strategies I share with you. These are proven strategies that, if implemented, could mean the difference between spinning your wheels or turning your micro business into a success story.

steer your business in the right direction for 2013Session One — Valued at $497

How to identify your ideal clients so you can stop wasting your time and money on promoting your offering to people who will never buy from you.

  • In this first session, you’ll discover the 5 keys to attracting the right people to your business and we’ll workshop your ideal client profiles during the session and in a dedicated Facebook group throughout the three week program.

Session Two — Valued at $497

The 10 essential elements you must have in place to effectively market your business on and off line.

  • In this session you’ll find out if there are any gaps in your marketing that need to be urgently addressed to ensure you achieve the best you possibly can in 2013. Together, through email support and the online group we will put together an action plan so you can address any gaps in your marketing.

Session Three — Valued at $247

How to effectively communicate your brand on social media so you can turn followers into buyers

  • I will show you 10 proven strategies to enable you to reach more followers and fans and convert them into buyers. During week two you’ll create three posts that follow the guidelines I give you, as practice. I will provide design support to anyone who needs it for this exercise. There’ll be a worksheet with a guide to getting your social media marketing up to speed.

Session Four — Valued at $247

Where and how to find the best resources so you can work on your business and not just in your business.

In this session I will give you the tools to find the best resources available to enhance your productivity and marketability online. Instead of just giving you my top tools, I will show you where to find the latest information on the best business apps, software and cloud-based services.

Session Five — Valued at $247

Overcoming obstacles, self-sabotaging beliefs and barriers to your success.

What you will gain in this session will potentially save you thousands and will give you the tools you need to stay on track when times are tough. You’ll discover:

• The 10 biggest things that hold up your new business growth
• The five most common areas where small businesses over (and under) invest
How to identify services that will provide your business value
7 keys to overcoming mental/emotional barriers to success

michelle testimonial

100% Money Back Guarantee - Hand Drawn Black

If you are not completely satisfied with the value and quality of this program, I will give you your money back, no questions asked.

How the Program will be Delivered

  • This is an intensive, bootcamp-style, small group program (max 8 participants) to get you into gear for the rest of 2013.

  • A 60 minute webinar Monday and Wednesday mornings at 9.30am, AEST June 3, 5, 10, 12 and 17.

  • Copies of all sessions will be available after each session.

  • Dedicated Facebook group for networking and support, to ask questions and get answers.

  • Worksheets, demo videos, articles and other resource links

  • Bonus 1: One one-on-one session with me to help you get clear on any aspect of the program valued at $250

  • Bonus 2: Get instant access to 12 months Premium Membership of Support a WAHP, valued at $497, when you sign up for our next bootcamp!! Includes your own business profile page on the Support a WAHP website and access to all of our member webinars, teleclasses and articles in our Startup Success Library.
  • Bonus 3: Get instant access to the Get up to speed on WordPress Workshop for beginner DIY marketers retailing for $47.

lyle testimonial

Program Dates

Session 1: 9.30am, June 3

Session 2: 9.30am, June 5

Session 3: 9.30am, June 10

Session 4: 9.30am, June 12

Session 5: 9.30am, June 17


Your investment: sign up for $497 and you’ll get $2500 in valuable training that can make a difference to your performance on social media and your bottom line!!!!! (that’s what you would pay if you did this program individually with me).


Numbers are strictly limited (this is a small group intensive), so act now to kick off the rest of your year with a new plan to get your business on track.

 Sign-up Below. We kick off  on June 3!


Upfront payment


3 instalments (billed monthly)

of $175 each

Buy Now Buy Now


small print:If you’d prefer to pay by direct deposit please contact me via
the contact form and I will send you an invoice.The guarantee applies for the duration of the program, June 3 to 17. Bonus one-on-one session must be used within 3 months of doing the workshops. In the unlikely event a session needs to be rescheduled, I will let you know via the Facebook group and email.

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