Home based businesses are dependent on fast and reliable internet connections, and this requirement is only going to grow in the future.
Why Australian home based businesses need to speak up about broadband (part 1)
April 15, 2013 By 10 Comments
How does the Government’s NBN and the Opposition’s plan for the NBN effect home based business in Australia? Whose plan is better technically, and whose plan is the best value for money?
How much effort are you investing in your dreams?
October 31, 2012 By Leave a Comment
I often get emails from women in biz who have questions like: “I am looking for new, cheap ways to spread the word about my biz, any ideas?” or “I have never felt like much of a salesperson, any ideas for making more sales?” or “I know I need to invest in _______ (my website/newsletter/branding/SEO/whatever) but I can’t afford it. Any ideas?”
5 reasons to stop watching your competition
October 29, 2012 By 3 Comments
Most experts tell you to keep an eye on your competitors so you can learn from their mistakes and keep up with them. I think that for many small and home based businesses it’s not necessarily the best thing to do. Let me tell you why.
Network Marketers. Business People, Enormous Boobs Or Social Parasites?
September 9, 2012 By Leave a Comment
Network marketing or Multi Level Marketing (MLM) is an incredibly valid method of getting goods and services into the market place in an era where more and more people are disgruntled with the old corporate model and are looking to get out on their own without the overheads of traditional business…There are very few careers that aren’t represented at the upper echelons of success in this industry. So, clearly it works, we’d just prefer that you dropped the cloak and dagger stuff.
Storytelling: how to write your own story
August 9, 2012 By Leave a Comment
We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
I have this idea, but what do I do next?
July 28, 2012 By 1 Comment
I get a lot of emails from mums who either want to start a home business or they have a home business and want to expand it, try a new product or service, or even start a new side biz. They all seem to have some variation of the same question: “I have this idea, but what do I do next?”
Have you been left holding the screaming baby in your business life?
June 11, 2012 By 5 Comments
I had a Steve Jobs quote pop up in front of me on the computer today and it got me thinking what is it about women in business (guys speak up if I’m generalising) that we start something because we love the idea, we love what we do, yet when things start to flat line or be less than brilliant we go and diversify or come up with another concept?
Financial New Year is the perfect time to consider your brand
May 28, 2012 By Leave a Comment
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
Positioning yourself for success
May 7, 2012 By Leave a Comment
Did you know that building success in a business isn’t just about the time and money you put into it? The level of your success can come down to the way you position yourself as a person and the mindset you have.
