Do you ever have days where you feel discouraged about the progress you’re making with your business? You know, those days where you’ve launched something new, and you check your email about 100 times that day to see if anyone’s emailed you about it, only to find your inbox empty? It might feel like you’re […]
Facebook is making it harder and harder for pint sized businesses to be seen in newsfeeds. There’s even a petition going around demanding that Facebook change things so that pages can be seen without being promoted. Given that Facebook is unlikely to take such a petition seriously, it’s worth taking some time to assess what you can do to improve your edgerank.
This morning, I woke up feeling nervous because I have a webinar to host tonight and last I checked, 91 businesses had signed up to join in. Maybe to some of you that doesn’t sound like a lot but it’s the most I’ve ever had sign up for a single webinar. I had this moment of self doubt after reading a blog post about the Problogger Conference. I thought, “Wow, who the heck am I to host a webinar on business blogging anyway?” Then the thought occurred to me, “who am I not to?” So, for the next time you find yourself thinking the same thing, here’s something you can print out and stick on your office wall, your kitchen fridge or bathroom mirror.
One of the primary reasons people establish home based businesses is so they can work around their families and enjoy more flexible lifestyles. There are some big advantages to working from home. If you’re a work-at-home mum, you can work around the school schedule without the long commute each day. Dads who work from home can spend more time with their families and for those who aren’t parents, working from home means greater flexibility. Well, that’s the idea anyway.
We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
I had a Steve Jobs quote pop up in front of me on the computer today and it got me thinking what is it about women in business (guys speak up if I’m generalising) that we start something because we love the idea, we love what we do, yet when things start to flat line or be less than brilliant we go and diversify or come up with another concept?
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.