One of the primary reasons people establish home based businesses is so they can work around their families and enjoy more flexible lifestyles. There are some big advantages to working from home. If you’re a work-at-home mum, you can work around the school schedule without the long commute each day. Dads who work from home can spend more time with their families and for those who aren’t parents, working from home means greater flexibility. Well, that’s the idea anyway.
We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
You may not know this, but Support a WAHP has been a bit of a problem child for me. I inherited this business from another entrepreneurial mum, two years ago. At the time I thought it would be a great source of passive income to complement my local startup business, Mumatopia and I loved being [...]
I had a Steve Jobs quote pop up in front of me on the computer today and it got me thinking what is it about women in business (guys speak up if I’m generalising) that we start something because we love the idea, we love what we do, yet when things start to flat line or be less than brilliant we go and diversify or come up with another concept?
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
I wonder what school did to us. The emphasis on grammar and spelling without considering self-expression seems to have produced a lot of people who are so worried about misusing a comma that they don’t write anything at all. This is one of my soapbox pieces. I hate the thought that some of you have so much to offer, but it’s all inside you under lock and key and wearing a “Fail” label. Why should we miss out on what you have to say? More importantly, why should you be gagged just because you might misspell a word?