I had a Steve Jobs quote pop up in front of me on the computer today and it got me thinking what is it about women in business (guys speak up if I’m generalising) that we start something because we love the idea, we love what we do, yet when things start to flat line or be less than brilliant we go and diversify or come up with another concept?
I don’t know about you, but one of the first items on my list of reasons why I should start my own business was “freedom.”…After two and a half years in business I had it pointed out to me today working with a valued friend in the United States that I had just put myself back in jail. Albeit slowly, but none-the-less …jail.
So, as a solopreneur, a woman, in a relatively small community of 175,000 with 25 years experience outside the city, I come up with a new concept for the city in the way of a Home Show kind of concept. I have complete faith in my ability to put together an amazing package that is based on faith in the first year because I know in my heart of hearts that it will work, and if I get the following in the first year it will just take off on its own in the next four years because it just takes the first one.