If you’ve had trouble keeping up with the millions of competitions on Facebook, Pinterest etc, join the club. You might see something cool in your newsfeed and think, “I’ll go back to that later,” but never quite manage it. , whether you’re entering them (and hopefully winning some!) or whether you are running them. You [...]
Do you ever have days where you feel discouraged about the progress you’re making with your business? You know, those days where you’ve launched something new, and you check your email about 100 times that day to see if anyone’s emailed you about it, only to find your inbox empty? It might feel like you’re [...]
We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.