You don’t have to just get by

you canYou may not know this, but Support a WAHP has been a bit of a problem child for me. I inherited this business from another entrepreneurial mum, two years ago. At the time I thought it would be a great source of passive income to complement my local startup business, Mumatopia and I loved being in an active support network comprised of home based businesses.

Now, here’s where I get brutally honest

Nobody likes to admit it when they’ve got it wrong, but I had this grand idea of what could be achieved with this little business. The truth of it was, that with all my big ideas I had created a rod for my own back and there came a point earlier in the year where I felt so undervalued and resentful about how much work and effort I had to put into the business, that I nearly shut up shop.

Don’t get me wrong, I really valued supporting other work at home businesses through Support a WAHP but for the amount of effort I was putting in, I wasn’t getting a return on my investment and was starting to feel a bit trapped. Then one night, after a heavy downpour, a retaining wall in our backyard collapsed, causing thousands of dollars in damage. My first impulse was to say: “Well, how am I going to pay for that?” But what happened after that was what changed everything for me.

I had a massive “aha” moment. I realized that I could make a choice to either keep struggling or decide to put my energy into doing what I love in a way that pays me what I’m worth, so that I can be more present for my family, and stop being a slave to my business.

So, you know what I did next?

I took $1000 out of my pocket (despite the fact I had a $24,000 bill looming over my head) and I invested in a 3 month business mentoring programme.

By making that choice to honour my worth and my family, my business-life was transformed. Through the mentoring program I realised that what I’m really passionate about is empowering other women entrepreneurs to use their own powerful content to amplify their value and attract raving clients. I had built Mumatopia with no advertising or marketing budget and I knew that other businesses wanted to know how to do that too… thus Content Marketing Cardiology was born. I launched my first ever group training program (my maths-teacher gran would laugh if she saw I was now teaching) and within a month I not only made back what I spent on that program, I doubled it and thoroughly enjoyed working with the four businesses that did my introductory program. And, best of all, I’ve been able to keep this valuable work at home business community going without burning myself out. We now have a new website and simplified blog and membership program and I have wonderful support from some other business mums.

And now for something really big

Not satisfied to just do one challenging thing this year, I decided to go big. Six months ago, I began a journey to organise the biggest event I’ve ever undertake in my life. I’d seen lots of different telesummits but never one aimed squarely at solo women entrepreneurs, craftisans, home based business mums and dads and micro businesses. So, I decided that it was high time there was a telesummit for people like us. I refuse to believe that businesses choosing to stay small, don’t want to learn how to grow and be profitable. Otherwise, why would we choose this work at home life?

It’s been an amazing ride. I’ve learned more than I could ever have imagined and at the end of this month, I’m running a three day telesummit called Startup Small — Dream Big — Grow Fast in conjunction with my accountability buddy Stacey Myers!

You really don’t have to “just get by.” You can do what you love, live the lifestyle you promised yourself (and your family) and not only turn your business into a thriving enterprise, but make a significant profit, so that you have more to give and can make a bigger impact on the world. It is possible to start a business at the kitchen table and grow it into something amazing, while being present for the people who matter most to you.

The idea for this telesummit was sparked by my desire to inspire other women solopreneurs to expand their ideas on what is possible for their businesses and earn what they are worth, without becoming corporate carbon copies.

I hope you will join me for this ground breaking celebration of solo enterprise.

To register for “Startup Small — Dream Big — Grow Fast.”

Cas McCullough About Cas McCullough

Author, speaker, activist and prolific blogger Cas McCullough empowers women as mothers through her startup Mumatopia, and she empowers women solo business owners (and a few enlightened men) to drop the sales pitch and harness the power of content marketing through her Content Marketing Cardiology program. Cas is the author of Diving In: Practical tips for starting up and growing your home based business and writes a regular column on home based startups for Find Cas on Google+

  • Hey Cas

    I really love what you stated just here….   “By making that choice to honour my worth and my family, my business-life was transformed”

    It really is a choice, and the only person that should decide your worth is you. Thoughts really are en exceptionally powerful tool that many of us (myself included) just don’t utilize often enough.

    Cheers for the reminder


    • Cas McCullough

      Hey Adam, thanks heaps and no worries!

  • Pauline

    You’re an inspiration, Cas!  Thanks for keeping going!

    • Cas McCullough

      Thanks Pauline!

  • annon

    i think its amazing what you do. i have struggled for years looking for a business i can run from home and still be there for my family too. i finally find one that worked for me but sales are slow. reading your comments has inspired me to keep going and to start looking what is really happening in my business and how i can keep it going. keep up the good work. we need people like you. there are heaps of mums at home who for whatever reason can not go out and work but still need an extra income. 

    • Cas McCullough

      Thank you so much. Your comment made my day yesterday!

  • What an inspiring and uplifting post. I have signed up, I want to hear more :)

    • Cas McCullough

      Fantastic Kama! You’re going to love it!

  • Krishna Everson

    Wonderful post Cas, and congratulations on getting your telesummit up and running! Great achievement, and loads of fun too!

    • Cas McCullough

      Thanks heaps Krishna! I don’t do anything by halves!