Facebook is making it harder and harder for pint sized businesses to be seen in newsfeeds. There’s even a petition going around demanding that Facebook change things so that pages can be seen without being promoted. Given that Facebook is unlikely to take such a petition seriously, it’s worth taking some time to assess what you can do to improve your edgerank.
On the Support a WAHP Facebook page, many businesses write posts in marketing speak but the problem is that even on Facebook promotional pages such as ours, relational, newsy posts are more likely to get noticed. The purpose of this post is to get you thinking differently about the way you write about your business both on and off Facebook.