Business Name:
Content Marketing Cardiology
Who runs this gig?
Cas McCullough
About Me:
I am known for empowering micro businesses to ditch the sales pitch and reach and serve their ideal cients through powerful content. In the past year, I have been dubbed a “leading mumpreneur” by digital media magazine Startup Smart, have established a blog which has been counted as one of the top 25 small business blogs in Australia by the Telstra Smarter Business Website and counted as one of the top 24 social media blogs in the world in Social Media Examiner’s 2013 Top Blog Competition. I am chief instigator of Support a Work at Home Person, a 15,500 strong movement to support home based startups, and founder of Brisbane-based social enterprise, Mumatopia where I serve local birthing women as a certified birth doula CD(DONA).
About My Business:
Through Content Marketing Cardiology, I empower micro business owners and entrepreneurs to ditch the sales pitch and harness powerful content to attract and serve their ideal clients.
When marketing my initial startup I noticed that many micro business entrepreneurs were struggling with their marketing, lead capturing and sales. I saw people throwing in the towel when they had obvious gaps in their marketing.
So, I developed the Content Marketing Cardiology system to help other micro business owners identify the gaps in their marketing, identify their ideal clients and develop a strategy to attract their right people, without it being a struggle.
I offer training and mentoring as well as one-to-one, done-for-you services (copywriting, web design and content research and creation) that are based on this proven system. Every brand or website I help create is done so with your entire marketing system in mind.
And in practicing what I preach, my blog has been given some wonderful accolades in the past few months. It was shortlsted in the 2013 Social Media Examiner Top Social Media Blogs contest and listed as one of the top 25 small business blogs in Australia in the Telstra Smarter Business Blog Awards. And that’s within a few months of being established!
If you are ready to learn how to use powerful content to attract clients you will love to work with, I invite you to connect with me to arrange a complimentary discovery session.
Testimonials
“Cas McCullough is an excellent presenter who walks her talk. The modules are clear and concise with practical tasks to breathe life into your content creation plan.” Kerryanne Farrer, Creative Director, Pineapple Palace
“Cas McCullough is a gifted writer who did the copywriting and design work for my recent coaching program launch. That Cas can do the copywriting, graphics and web design makes her offering quite unique and means I am not trying to communicate with and coordinate everything with different people. I will definitely be calling her again the next time I am launching a program.” Stacey Myers, Social Media Strategist for Authors and Writers
“The CMC program helped me confirm some of my knowledge and integrate with new tools and strategies. It will definitely give us more structure going forward. We know what we want now with social media.” Natalie Cajide, Paws & Co.
“Before signing up for the Turn Around Your Micro Business Bootcamp, I felt lost. I had a gut feeling of what I think I should do, but I was overwhelmed. I loved Cas’s No BS- style. Cas gives you feedback and helps you through what may be a struggle for us new to business. I am glad I jumped into it. Now it’s not just gut-feelings guiding me. I actually have an action plan that is coinciding with my feelings and a bit of “knowledge” power.” Lyle Jarrett, Straight Line Improvements.
“I now know who I would like to work with and what my services as a photographer can offer them. Cas’s tips and worksheets put everything into perspective and really makes you think hard, which is what I needed. I would encourage any solo business owner to do the Micro Business Bootcamp.” Sarah Pembroke, Elev8 Photography.
“Before doing the Micro Business Bootcamp, I was feeling overwhelmed. I had lots of ideas, but needed to declutter the ideas, prioritise, plan, commit and focus. The feedback Cas provided has been so valuable, from identifying gaps that I can work on, ways to connect with my ideal client and target market, and finally suggested priorities. I am feeling less overwhelmed, and ma much clearer about my priorities and focus. The webinars were informative, and I found gold nuggets in each session.” Michelle Nichols, Marquet Consulting.
Connect with me here:
Website: http://casmccullough.com
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