2 mums create giftboxes with a virtual twist

Australian Eboxes

Cas caught up with Susannah and Majenta from Australian Eboxes, two mums running a new kitchen bench startup business aimed at supporting the work at home mum business community.

Tell us a little about the person behind the business?

Susannah: I am the mother of two girls, 2.5 and 8 months old. I am a blogger and online content creator who’s finally decided to try my hand at online business as well.

Majenta: I have a daughter, 8, and a son, 18 months. I run a large online mummy advice page.

And now a little about the business itself?

Australian eBoxes is designed to connect online businesses owned by work at home mums (WAHMs) with customers, in two simple ways.

Firstly, we’ll be selling a range of “virtual” products including vouchers, discounts and eBooks in a range of themed “gift boxes” designed to be sent virtually.

Secondly, we’ll also be providing website and Facebook promotion for WAHMs and giving them as much public presence online as possible.

The beauty of this business is that it helps support WAHMS, increases their sales and customers and allows customers to buy personalised gifts that can be delivered straight to an email address or Facebook inbox.

How did you come up with your business name?

We wanted something simple that described what we were. We’re Australian and our boxes are virtual, hence the name “eBoxes”.

What made you want to begin a WAH business and how did you get started?

Susannah: I’ve been working with social media, blogs, online promotion and SEO for many years now. I’ve seen so many WAHM businesses with great ideas fail because they didn’t have great promotion or easy access to customers; so, I thought it was a great niche to fill.

Majenta: I enjoy the flexibility of being able to care for my children while still contributing to the family income and helping people connect.

What inspires you to keep your business going?

We both love helping people connect and network, so the more people we can help to achieve their business goals, the better.

How do you advertise your business and which methods have proven more successful?

There are so many ways to promote a business online nowadays. Some of the ones we’ve been using include tagging pages, other WAHM businesses, Twitter, blogs and online content sites.

How do you juggle your family and your WAH business? Any tips for other WAHPs?

Prioritise the most important things, use the time when the kids are in bed wisely, and get a virtual assistant (they’re so helpful, and these days, so inexpensive!)

And finally, what advice would you give to anyone wanting to start a WAH business?

Expect to put in a year of hard work before you see good returns, no matter whether you plan to earn through blogging, business or party planning. It takes a good foundation and customers who trust you to reach your goals.


Name Susannah Birch & Majenta Hall
Email WAHMS [at] australianeboxes.com.au
Business Name Australian eBoxes
Website URL
Facebook URL
Location Toowoomba, Qld, Australia
Cas McCullough About Cas McCullough

Author, speaker, activist and prolific blogger Cas McCullough empowers women as mothers through her startup Mumatopia, and she empowers women solo business owners (and a few enlightened men) to drop the sales pitch and harness the power of content marketing through her Content Marketing Cardiology program. Cas is the author of Diving In: Practical tips for starting up and growing your home based business and writes a regular column on home based startups for www.startupsmart.com.au. Find Cas on Google+