There is a dizzying array of online selling and promotional tools for creative entrepreneurs but sometimes there can be such a thing as too much choice. There is a big temptation to spread yourself across every shopping platform and every social network but perhaps all that is needed is to identify and focus on those networks and platforms that bring in the most traffic to your blog or website and to make sure your website is optimized for your visitors.
So how do you do that?
- Make sure you have a Google Analytics Account. It’s free to set up and gives you a ton of useful information about your blog or website. It tells you what posts and pages are the most popular and it can even visually show you where you get the most clicks on your website.
- Look at things like what browsers most people use to access your website and what social media platforms produce the most traffic. This will give you an idea of where to focus your efforts and what kind of website works for you. Make sure you try out your website on a variety of platforms but if you find it works best on some over others, you can always suggest people switch to Google Chrome or Safari which tend to offer a better browsing experience.
- Try out new social platforms, especially visual ones like . Pinterest has been around for a couple of years but it is still a new kid on the block in the social media world. It has been getting a lot more attention of late, and there is little wonder as to why, because it is highly addictive and lots of fun. As a creative entrepreneur you can encourage your website visitors to pin your items by placing the “Pin It” button next to photos. It is best to do this rather than pin too many of your own items as Pinterest is a curated website, meaning that the culture of the site is to pin and repin other people’s stuff, and not so much your own.
- If you have a lot of products, choose an online store platform that allows you to import CSV files. You can cut down your workload by hours by keeping a simple spreadsheet of your products using all the field titles you would find in your online store.
- Focus on visuals over words. A good quality image says more about your product than any product description could. Websites are starting to move towards a stronger focus on visuals over words but when you do use words, make sure you use keyword phrases in your product descriptions to help people find your business (just one or two specific phrases) and always use “alt” tag descriptions so your images can be appropriately indexed by search engines.
Whatever store platforms and social media networks you choose to focus on, be on the lookout for ways in which you can further improve your productivity online. That way you’ll be able to spend more time doing the things you love and less time tied to a computer screen.
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