Every day, I come across fantastic resources, tools and ideas I can use for my work at home business. While it may be tempting to download that latest cool plugin for WordPress or start a new spur-of-the-moment promotional campaign because of something you just saw someone else do, it is wise to take a breath and ask yourself the following:
- How is this going to help me achieve my business goals? and
- Is this really going to add value to my business?
Sometimes, what seems like a great idea at the time can take you off on a tangent that distracts you from your business goals and objectives. For example: you a see a cool “must have” plugin and you abandon everything else that day to install the plugin. Then you find that this task is going to take you all day. Then you quickly discover that there’s a lot of reading and preparation work that must go into installing it correctly. Then you realize that you don’t really know what you’re doing and you’ll likely have to pay someone to do it for you. See where this is going?
If you come across a cool promotional idea or plugin or anything that seems a bit innovative, my suggestion is to simply bookmark it for later reference and put aside an hour a week to review your “idea” bookmarks. That way you won’t waste precious time chasing after the latest business butterfly to flap its wings at you and you can take a moment to consider how some new innovation, tool or idea will add value to your business.
Another consideration is that you don’t necessarily have to follow suit, just because an idea is trending. I’ve seen lots of people try and make a buck off the back of other people’s success or other people’s ideas. It’s okay to be inspired by other people’s ingenuity and run with your own idea but it’s not okay to copy someone else word for word or to take their ideas and do exactly the same thing. Be different. Be original and look for the gaps rather than the trends. What aren’t people doing?
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