Online boutique sparked by search for affordable baby wear

Jenna-rae McWatters from online boutique Lexi & Lily talks to Cas McCullough about being organised, Facebook ads and finding your “spark”. 

Tell us a little about the person behind the business?

My name is Jenna-rae and I am the lucky mummy, owner and director of Lexi and Lily. 

I had always wanted to start my own business but couldn’t find that special sauce and spark. After having Lily I knew what I wanted to do and what was important to me (I had found my spark). I wanted to create a baby and children’s boutique that was for mummas just like ME. A place where you can come and find items that really are of high quality and are affordable! Where customer service doesn’t end at check out and product information is detailed and clear. So that is how Lexi and Lily was created,  out of my passion and spark to provide people with a pretty little place in the internet world where you can safely shop with full confidence, knowing that customer service and support is always at hand! And, of course, to provide you with items that really are unique, different and affordable.

And now a little about the business itself?

Lexi and Lily and lily is a fun little boutique with the most amazing and truly unique kids stuff! We pride ourselves on sourcing kids stuff that’s unique and of the highest quality. We’ve got pretty clothes for little girls and gear that your little guy will love getting into. Beautiful bibs, bath time products and back packs for “big school”. Educational toys that are FUN! We’ve got your birthday parties and baby showers covered including maternity wear and jewllery for mum!

How did you come up with your business name?

Naming my business was a peice of cake really. Lexi is my sister’s little bubba and Lily is my sweet little girl, both born on the same day! They are the reason I found that special little spark and I will be forever thankful to them for giving me the imagination and confidence to follow my dreams.

What made you want to begin a WAH business and how did you get started?

I started my business with a free do-it-yourself website and $100.00. I had always wanted to run my own business and be my own boss, but I couldnt find what was really important to me! Once I had my little Lily I was finding myself in store or online looking at clothes but not buying! It was either too expensive or just really not worth the price tag. This is what sparked me to create a boutique for mummas!

What inspires you to keep your business going?

My customers !! They are amazing ! It makes me sooo happy to see how excited they get or how happy they are when they know they have just purchased somthing totally amazing. Also my fiance, he has been my rock through the tough times when I feel like I am going around and around in circles and the light at the end of the tunnel seems to be so far away.

Do you have a current best-selling product or service? If yes, tell us about it.

My customers are loving our Mooce for girls clothing line and Love Henry. Both Australian owned and designed brands that fit perfectly within my little boutique.

How do you advertise your business and which methods have proven more successful? *

Facebook is the biggest key to my success and allows me to chat to my customers on a slightly more personal note. It has allowed me to reach out and work with other great Business’s and brands. Facebook ads are great as well, as you control how much you spend and they are very effective.

I also attend local markets now and then, which gets my name out into the community. Also, working with local charity events has helped get my name out.

I also have found:

to have very affordable packages for WAHP’s

How do you juggle your family and your WAH business? Any tips for other WAHPs?

I looove my white board haha. Every night before I go to sleep I write down everything I need to do from the most important to the least and work through it. I have a diary for jotting down quck notes throughout the day and then group them all together before I go to bed to make sure nothing is missed

I dont start work till a certain time every morning to make sure Lily has been to rhyme time or the park (though I do love daycare days).

And finally, what advice would you give to anyone wanting to start a WAH business?

Do IT! You are going to make mistakes and you are going to want to give up at times, but if you truly have that fire in your belly and that desire to get your amazingly wonderful ideas out into the world, you will do amazing things!

Do you offer any discounts to Support a WAHP members?

YES ! on check out use the code: lil12 to get 20% off storewide


Name Jenna-rae McWatters
Email jenna.lexiandlilt [at]
Business Name Lexi & Lily
Website URL
Facebook URL
Location Point Cook, Melbourne, Vic, Australia
Cas McCullough About Cas McCullough

Author, speaker, activist and prolific blogger Cas McCullough empowers women as mothers through her startup Mumatopia, and she empowers women solo business owners (and a few enlightened men) to drop the sales pitch and harness the power of content marketing through her Content Marketing Cardiology program. Cas is the author of Diving In: Practical tips for starting up and growing your home based business and writes a regular column on home based startups for Find Cas on Google+

  • Little Peeps Clothing

    Mums lounge is a fantastic site. You clearly know your stuff.